Built for sales effectiveness
Drive traffic and growth
All the tools, built in, to gain visibility, generate enquiries and guide optimisation.
Native SEO and GEO
On-site conversion
Analytics and AI tracking
Performance
We build every best practice and expert recommendation into Lugor to boost search rankings, visibility in AI answers, performance measurement and the sales effectiveness of every website.
Expert technical SEO
The best technical SEO for every client, to climb higher on Google.
Lugor's first-class technical foundation, with no plugins and no code, lets SEO strategies reach every goal.
When a page is published
Schema.org structured data, automatic heading hierarchy, canonical URL, sitemap, pagination and more come with the page.
When an address changes
An automatic redirect is created whenever a URL changes.
When a language is added
Hreflang tags link the language versions together.
AEO / GEO · AI access and readability
Being cited by AI is key to showcasing what businesses offer.
Lugor lets agencies offer their clients websites built to perform in the age of agentic search, answering one of their most pressing demands.
llms.txt and llms-full.txt files
Tell AI systems what the site is about.
Controlled from the CMS and updated automatically.
Best practice, automated.
E-E-A-T content
Enriched JSON-LD schema markup, generated for each page type.
FAQ component that AI systems particularly favour.
Citable content with summary, key points, author, sources and glossary.
AI visit tracking
Native LLM tracking over 90 days.
Crawler views and user queries.
Most-viewed pages, overall and by AI.
llms.txt file views
Engaging visitors
Three complementary ways to build an acquisition channel.
Agencies can help their clients capitalise on their visibility through acquisition strategies powered by Lugor's features. Each website becomes a productive asset.
Capture leads with forms
A complete form builder, built in, on a 12-column grid. Protected against attacks.
Every field type available to build the form.
Advanced form styling and post-click state (hide/reveal, customisation).
Email configuration.
Run campaigns and surprise visitors with pop-ups
Reusable pop-ups.
Permanent or scheduled activation for special campaigns.
Precise targeting of display conditions by language, page and date, and by trigger (including exit intent).
Forms can be embedded in the pop-up.
Communicate site-wide with the announcement bar
Ideal for highlighting an offer, a special campaign or the latest news.
Reaches every visitor effectively.
Up to 3 messages at once.
Adjustable position to suit your objective.
Respecting privacy
100% of traffic measured, GDPR-compliant, without the complexity.
Native traffic tracking is aggregated server-side and cookie-free, in line with European data protection rules.
The burden of data-processing responsibility falls away. Consent prompts never interrupt browsing, and 100% of traffic is captured with its associated events.
To track performance and store events, Lugor integrates seamlessly with GDPR-compliant third-party analytics platforms.
AI that improves and adds value
AI and MCP: a premium feature that enhances the value of a service and puts a website to work.
An external AI agent can centralise and cross-reference data from multiple sources. Connect a site to that agent through MCP and you can offer continuous optimisation that maximises online performance.
Cross-reference data and spot signals
An external agent can easily gather and centralise data from several sources, such as SEO tools, LLM tracking data, traffic, and market and competitor analysis, to identify growth areas and fix what underperforms.
Act on a given objective
Rank for certain keywords or intents. Build awareness or authority. Grow organic traffic. Sell expertise. The list goes on. An agent can process the data, recommend the actions to take and carry them out.
Measure and iterate
The agent measures the impact of its actions and keeps working through MCP, in a continuous improvement loop driven by its own recommendations and actions.
Every Lugor site has its own MCP server
Lugor makes it easy to connect an external AI to the site, with dedicated access rights for safe use.
Lugor also provides a highly optimised exchange that gives each agent the knowledge it needs to act effectively and keeps usage costs down.
More value. Less code.
Included in Lugor with every site.
Every native Lugor feature is included in the licence.
No extra cost. Zero plugins, zero code.
A better user experience that converts
Exacting technical standards for the best user experience.
Lugor sites meet the highest standards of accessibility and performance best practice.
These practices improve the online experience, and algorithms reward them.
Accessibility to WCAG 2.2 AA
WCAG 2.2 AA accessibility criteria have been one of our pillars from the start, and our code applies them across the board.
Every page is generated with correct markup and keyboard navigation.
The Lugor design system builds in contrast calculations and keeps content legible for every brand guide, in both light and dark modes.
Peak performance achieved
Server-side rendering, responsive images, lazy loading and self-hosted fonts: these optimisations are built into Lugor. Performance stays a design requirement, even with a full CMS.
We aim for a score of 100 in all four PageSpeed categories*, and at least 90 for mobile performance under the same standard test. We regularly score 100 across all four.
*Results vary depending on hosting, content added to pages, integrations and adherence to best practice.
Ready to answer your next brief
with Lugor?
Turnkey software, a CMS to run it, every native feature included
Take advantage of our special introductory launch offer.