When Should You Redesign Your Business Website?

Redesigning a website has nothing to do with looks. The real decision rests on five measurable criteria: mobile performance, visibility in AI engines, editorial autonomy, lead integration and recurring cost. Depending on your answers, you land on one of four verdicts: touch nothing, targeted updates, partial redesign or full redesign. The classic trap is to redesign on the same tool, reproducing the same problems two years later.