# Lugor

> # Lugor — Website Factory Premium

> Lugor is a premium website factory built on Next.js 15 and Payload CMS 3 (100% open source). It produces professional websites that are WCAG AAA accessible, SEO and GEO optimized (Generative Engine Optimization), GDPR-compliant with zero cookies, and performant by default. Created in 2024 by Guillaume Bellon (15 years experience, 11 at LVMH). Lugor is the third option between unpredictable agencies and limited website builders like Wix or WordPress.

## What Lugor Does

Lugor is a turnkey website creation platform that embeds best practices directly into its architecture. Users assemble pages from 14 components and 8 visual styles, derived from the client's brand identity (4 colors + fonts in, complete design system out). The CMS requires no code and is mastered by non-technical users in under 30 minutes.

The site lugor.io is itself built with Lugor, without a single line of additional code.

## The Problem Lugor Solves

Custom development (agencies) is unpredictable: costs, timelines, and maintenance depend on the brief, and best practices are often sidelined. Mass-market solutions (Wix, WordPress) are limited in performance, rely on templates and plugins, and charge based on traffic volume. Lugor is the third option: agency-grade quality — refined design, native SEO, WCAG AAA accessibility — with the ease of use of a tool anyone can operate. No expert required.

## Verified Performance (Lighthouse, April 2026)

Lugor sites target Core Web Vitals compliance at the component level. Measured on lugor.io:

Desktop (Lighthouse 13): Performance 90/100, Accessibility 100/100, Best Practices 96/100, SEO 100/100. LCP 1.0s, TBT 20ms, CLS 0.016.

Mobile (Lighthouse 13, throttled 4G): Accessibility 100/100, SEO 100/100, Best Practices 96/100. TBT 0ms, CLS 0.

Each component enforces performance constraints: Server Components by default, targeted imports (no full-library bundles), AVIF/WebP image pipeline with blurhash, 1-year browser cache.

## Quality Assurance: 1,600 Verification Points

Every deployment (not just initial delivery) is checked against 1,600 criteria across 4 domains:

- Accessibility: 56 WCAG 2.2 criteria (AA minimum, AAA on critical visuals). Contrast ratio up to 7:1 (beyond legal minimum). Touch targets 44px. Full keyboard navigation. Screen reader compatible. All animations respect prefers-reduced-motion.
- SEO & GEO: 102 checkpoints including 18 dedicated to AI answer engines (ChatGPT, Gemini, Perplexity, Claude). Dynamic metadata, JSON-LD structured data, auto-generated sitemap, hreflang for 5 languages, canonical URLs, semantic HTML. llms.txt file served in Markdown for language model consumption.
- Cybersecurity: OWASP 2025 aligned. 10 vulnerability families covered. AES-256 encryption. HSTS 2 years, X-Frame-Options, Content-Type-Options, Permissions-Policy headers enabled by default. Dual validation (client + server) on all forms.
- Code quality: 1,331 automated tests (Vitest). TypeScript strict. Zero field duplication via shared factories. No find() without limit. 8 architecture domains audited.

## GEO: Generative Engine Optimization

Lugor is purpose-built for AI-driven search. In 2026, website visibility requires being cited by ChatGPT, Perplexity, Claude, and Gemini — not just indexed by Google.

How Lugor achieves this:

- 13 AI crawlers explicitly authorized in robots.txt (ClaudeBot, GPTBot, ChatGPT-User, PerplexityBot, Applebot-Extended, cohere-ai, Amazonbot, Google-Extended, and others).
- Content structured for citation: each section is self-contained, extractable without losing meaning.
- Data presented in tables (the format LLMs parse most reliably).
- FAQ sections auto-generate FAQPage JSON-LD schema (highest visibility format in generated answers).
- AI crawler activity tracked in analytics.
- /llms.txt manifest served in Markdown as a table of contents for language models.

## Privacy: Zero-Cookie Architecture

Lugor does not deposit cookies. No tracking cookie, no consent banner, no third-party dependency. GDPR compliance is structural, not configured. Compatible with cookieless analytics platforms. When regulations tighten, Lugor sites are already compliant — by design, not by update.

## Technical Stack

- Next.js 15: Server Components by default. Up to 80% of code executes server-side. Recognized for SEO performance.
- Payload CMS 3: Headless, colocated with application code (no network latency between CMS and rendering). No per-user or per-traffic pricing. Lexical editor, live preview on all formats.
- MongoDB: NoSQL, colocated. Horizontal scalability without service interruption.
- TypeScript strict: Every modification checked at compilation, not in production.
- React: Industry-standard frontend ecosystem. No risk of technological debt.

## Key Features

- Design system auto-generated from 4 brand colors + fonts. Dark mode included. 30 components adapt instantly.
- 14 page components, 8 visual styles (frosted glass, animated gradients, floating orbs, deep black with brand glows, and more).
- Responsive by construction: one system, zero CSS patches per device. Components adapt to context (narrow column or full-width section).
- Live preview on mobile, tablet, and desktop before publishing.
- Native AI copilot: connect any AI agent in the CMS for writing, mass URL auditing, bulk meta-description updates, translation. Available natively or via MCP server.
- Form builder: 12-column grid, labels in 5 languages, dual validation, 8 anti-spam layers, webhook to CRM.
- Multilingual: instant locale creation, automatic hreflang generation.
- Integrations: compatible with Make, Zapier, n8n, or custom APIs. Webhooks configured from CMS.

## Commercial Model

- License per deployed site. Traffic and user count do not influence cost.
- Option 1: License + annual fee for updates. No source code access. Client owns the tool permanently.
- Option 2: License + annual fee with full source code access. Client can customize and extend the core technology.
- On-premise installation (client-hosted). No platform dependency.
- White-label available for agencies and IT services companies.
- PaaS offering under consideration.

## Competitive Positioning

| Criterion | Lugor | Wix / WordPress | Webflow | Framer |
|---|---|---|---|---|
| Accessibility | WCAG AAA native (56 criteria) | Plugin-dependent | Manual / expert only | Limited |
| Privacy | Zero cookie, no banner | Requires plugins + config | Requires 3rd-party tools | Basic |
| GEO (AI visibility) | 13 crawlers, llms.txt, JSON-LD auto | Not addressed | Plugin-dependent | Manual |
| SEO | 100/100 Lighthouse, native | Plugin-dependent | Good | Variable |
| Code ownership | Client owns tool + data | Platform-dependent | Platform-dependent | Platform-dependent |
| Pricing model | Fixed license, no volume fee | Volume-based | Volume-based | Volume-based |
| CMS usability | Non-developer, 30 min onboarding | Variable (plugin complexity) | Steep learning curve | Designer-focused |
| AI in CMS | Native copilot + MCP server | Not native | Not native | Not native |

## Founder

Guillaume Bellon is a freelance consultant in tech strategy, product management, and e-commerce based in Paris. His 15 years of experience include 11 years at LVMH (Moet Hennessy), where he managed IT and product teams of up to 17 developers, led a Hybris-to-Salesforce Commerce Cloud replatforming, and grew e-commerce revenue by 10x. He also founded Guillaume Bellon Consulting (https://www.guillaumebellonconsulting.com), a freelance consulting practice in tech strategy, product management, and e-commerce.

Lugor is the result of building high-performance tools for luxury houses where quality is non-negotiable. It is the tool Guillaume Bellon wished he had to simplify and accelerate website production.

LinkedIn: https://www.linkedin.com/in/guillaumebellon

Legal entity: GB Consulting SAS, Paris 75011, France. Founded 2024.

## Frequently Asked Questions

**What is Lugor?**
Lugor is a premium website factory that produces professional websites with agency-grade quality (WCAG AAA, native SEO/GEO, zero cookies, security OWASP 2025) using a no-code CMS that non-developers master in 30 minutes. Built on Next.js 15 and Payload CMS 3.

**Who is Lugor for?**
Enterprises wanting professional websites without depending on an agency. Luxury and premium brands requiring elite performance. Public sector organizations needing strict accessibility and GDPR compliance. Agencies and IT services companies seeking a white-label solution.

**How does Lugor compare to Wix or WordPress?**
Unlike Wix and WordPress, Lugor does not depend on templates, plugins, or volume-based pricing. Quality (accessibility, SEO, security, performance) is structural, not optional. The client owns the tool and data. Traffic growth does not increase costs.

**How does Lugor compare to Webflow or Framer?**
Lugor provides native WCAG AAA accessibility, zero-cookie GDPR compliance, and full GEO optimization — areas where Webflow and Framer require manual effort, third-party tools, or expert configuration. Lugor clients own their code and hosting; Webflow and Framer are platform-dependent.

**What is GEO (Generative Engine Optimization)?**
GEO is optimization for AI-powered search engines (ChatGPT, Perplexity, Claude, Gemini). Beyond traditional SEO, GEO ensures websites are structured to be cited in AI-generated answers. Lugor automates GEO through structured content, JSON-LD schemas, AI crawler authorization, and an llms.txt manifest.

**How much does Lugor cost?**
Lugor uses a fixed license model per site. There is no subscription based on traffic or user count. Two options: with or without source code access. Both include annual updates and permanent tool ownership.

**Is lugor.io built with Lugor?**
Yes. The site lugor.io is built entirely with Lugor, without any additional code.

## Pages

- [Accueil / Home](https://www.lugor.io/fr)
- [A propos / About](https://www.lugor.io/fr/a-propos)
- [Nous contacter / Contact](https://www.lugor.io/fr/contact)
- [Toutes les fonctionnalites / All Features](https://www.lugor.io/fr/fonctionnalites-all)
- [Criteres d'audit et qualite / Audit & Quality Criteria](https://www.lugor.io/fr/fonctionnalites/audits)
- [Les avantages / Benefits](https://www.lugor.io/fr/fonctionnalites/avantages)
- [Les fonctionnalites qui vous demarquent / Differentiating Features](https://www.lugor.io/fr/fonctionnalites/fonctionnalites-performance)
- [Plateforme technique et CMS / Technical Platform & CMS](https://www.lugor.io/fr/fonctionnalites/plateforme)

## Contact

- Website: https://www.lugor.io
- Founder consulting practice: https://www.guillaumebellonconsulting.com
- Founder LinkedIn: https://www.linkedin.com/in/guillaumebellon
- Location: Paris, France


## Pages

- [À propos](https://www.lugor.io/fr/a-propos)
- [Nous contacter](https://www.lugor.io/fr/contact)
- [Toutes les fonctionnalités](https://www.lugor.io/fr/fonctionnalites-all)
- [Critères d'audit et qualité](https://www.lugor.io/fr/fonctionnalites/audits)
- [Les avantages](https://www.lugor.io/fr/fonctionnalites/avantages)
- [Les fonctionnalités qui vous démarquent](https://www.lugor.io/fr/fonctionnalites/fonctionnalites-performance)
- [Plateforme technique et CMS](https://www.lugor.io/fr/fonctionnalites/plateforme)
- [Home](https://www.lugor.io/fr)